Adwords Campaigns - Landing Pages - CEF

Classiques En Furniture (CEF) is the provider of a wide range of antique reproduction furniture, gifts and prints. CEF constantly updates their collection and custom makes furniture to suit the needs of their clientele. They have a unique shop for people who love all things traditional.

Background

When the owner came to Design Post for a brochure design, they were completely unaware of how to best advertise their business as sales had plateaued. CEF relied on more traditional offline forms of advertising such as brochures, print ads, direct mail campaigns, passing traffic & word-of-mouth to attract new customers.

They had struggled to attract new visitors with these other forms of advertising methods, but they quickly discovered the benefits of online advertising with a Design Post managed Google AdWords campaign and landing page. Their exposure to online marketing had been a website they had left alone for 5 years and did not know how to proceed in that market.

Challenge

Classiques En Furniture was completely unaware of online marketing. Design Post had to structure the campaign so it clearly defined CEF's target markets, which included not only local prospects, but also prospects within a targeted geographic location.

Our Solution

Design Post began managing the AdWords campaign to target just one element of the business, chairs and sofas. Design Post developed a customized landing page (also known as a lead conversion page) and gallery to target a specific group looking for chairs and sofas. Design Post used highly appealing text and display ads with Google AdWords to resonate with potential customers and encourage them to contact CEF. After extensive categorization of the keywords list, Design Post was able to clearly define CEF target users and buyers.

• Specifically targeted Landing Page for Chairs and Sofas (Lead Conversion Page)
• AdWords campaign management with targeted ad groups
• Rotating ads that can be measured against each other for performance
• Targeted buying keywords
• Geographical search targeting (200kms)

Result

Within the first 3 months, CEF doubled their website traffic and tracked the leads that contacted the shop. They tracked their gross profit allocated to online leads and have increased their pay per click advertising campaign daily budget by 3 fold. Design Post is now developing further landing pages for other product classes and CEF has allocated further online advertising expenditure to Design Post campaigns. Search Engine Marketing with Design Post has provided a steady stream of leads that is fully traceable and allocated to gross profit by the owner.

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