Posters for ATO Cash Economy Campaign

The ATO Cash Economy Project aims to reduce the underlying cash economy - where business escapes taxation and paying their share towards Australia's development. The cash economy is difficult area that needs awareness and understanding of how it affects the community and business.

The Solution

The posters are part of national awareness building program aimed at educating business about the impact of a cash economy.

• The posters incorporated the ATO branding
• The posters were within budget and on time
• The posters could be easily understood
• Targeted and specialised marketing communications