Our Process
At Design Post, we excel at crafting marketing strategies that perfectly meet your company's needs. Our marketing experts will examine your brand, your target audience, along with your short/long term goals. This forms the core of our alignment strategy with you. Then, we'll help you develop a solid strategy, selecting the Internet Marketing tools that will help you achieve the results that you desire. Remember, your Marketing Budget plays a huge part in developing a successful marketing strategy.
We also offer our clients a Marketing Mentor Program, click READ MORE to find out why this might be the ideal approach for your company.
The Mission Statement & Goal Setting
The mission statement is intended to anticipate the future and describe an ongoing role for the organization's product, service or expertise. We help you to think big and picture those profits or media recognition at the end of your telescope. Our process starts off by asking you questions like:
- What is it that you want to achieve in one, three or five years?
- How does your marketing plan fit into the overall business?
- Who is your primary target audience?
- Is there a profit margin you want to reach?
Your Current Situation
Let us first help you identify what you already have. It can be more useful and economical to use or restructure a current environment than to reinvent the wheel. Our aim during this process is to speak with the business and identify key strengths, weaknesses, opportunities, and threats.
During this process we focus on the following:
- Conducting market research
- Market analysis and segmentation
- Risks
- Opportunities
- Current competitors
- State of economy & Political climates
- Technology
Marketing Plan & Strategy
Now let us help you and the company stakeholders establish a marketing strategy that is affordable and flexible. A marketing plan and strategy will not be the same for every business, but asking you the following question we help us design something that suits you:
- What are your products and services?
- What are the price points?
- Where is the right market place for your products and services?
- What are the most suitable forms of promotion?
We focus on establishing and learning about your target audience. After selecting your target market, we tailor the plan to identify effective ways to reach and influence prospective buyers.
Implementing & Managing Your Plan
This is the part where we put this plan into action! Here is where our experience in project management and knowledge in marketing comes into play, as an experienced project manager is required to implement your plan. During this stage we sit with the business to evaluate and assess if the current strategies are meeting goals and expectations.
What makes Design Post Digital different from a number of our competitors is we help our customers prepare for change and factor these areas into the initial plan:
- Changes to consumer demand
- Competitive responses
- Supply cost changes
Do you have a project? We are here to help!