Wattmaster / Alco - Website Transformation and PIM Integrations

In February 2019, Klein Tools acquired Australian brands Wattmaster and Alco, expanding its footprint in the Australian market. The company recognised the need to upgrade the websites wattmaster.com.au and alcocableglands.com and integrate them with Plytix product information management (PIM) software to streamline operations and enhance user experience.

The Challenge

Klein Tools faced several challenges:

• Consolidating brand identities post-acquisition
• Improving user experience across multiple websites
• Streamlining product management across brands
• Enhancing operational efficiency and data accuracy

The Solution

Design Post Digital worked with Klein Tools to implement a comprehensive website upgrade and PIM integration strategy:

1. Website Redesign:
   • Conducted thorough assessment of existing websites
   • Implemented modern, mobile-compatible design
   • Migrated and optimised content for consistency
2. Plytix PIM Integration:
   • Consolidated product data into centralised system
   • Developed custom API for real-time website product updates
   • Enhanced reporting and analytics capabilities
3. SEO Optimisation:
   • Implemented best practices to improve search visibility

The Impact

The transformation yielded significant improvements:

• Increased Traffic: 30% boost in website visits within three months
• Enhanced User Engagement: Higher customer satisfaction rates & product search enquiries
• Operational Efficiency: 40% reduction in manual data entry time
• Improved Data Management: Real-time updates and accurate inventory tracking

Key Deliverables

1. User Experience:
   • Intuitive, user-friendly interface across both websites
   • Enhanced search and product information accessibility
   • Mobile-responsive design
2. Product Management:
   • Centralised product information in Plytix PIM
   • Seamless communication between departments
3. Brand Consolidation:
   • Cohesive online presence for Wattmaster and Alco
   • Strengthened overall Klein Tools brand identity
4. Operational Efficiency:
   • Streamlined workflow between marketing, sales, and supply chain
   • Enhanced reporting and analytics capabilities

Conclusion

This case study demonstrates how strategic website upgrades and software integration can transform digital operations and enhance brand presence. By modernising its online platforms and streamlining product management, Klein Tools has positioned itself for continued growth in the competitive Australian electrical tools market, while significantly improving customer experience and operational efficiency.