Transforming Emerge Digital: A Strategic Marketing Success Story

Emerge Digital, a US-based internet advertising company, was struggling with an ineffective planning process that focused too heavily on financial budgeting rather than strategic growth. The company lacked a clear vision, resulting in disjointed strategies across business units

The Challenge

Emerge Digital needed to:

• Clarify corporate goals and vision
• Develop a cohesive strategic marketing plan
• Foster strategic dialogue among stakeholders
• Strengthen the link between strategy and execution

The Solution

Design Post Digital implemented a comprehensive strategic marketing planning process:

1. Vision Alignment:
   • Collaborated with key stakeholders to clarify corporate goals and vision
2. Strategic Planning Framework:
   • Developed a flexible and robust strategic marketing plan
   • Created a strategy development toolkit for business units
3. Implementation Support:
   • Designed a strategy deployment toolkit
   • Provided ongoing support for timely execution of tasks
4. Facilitated Collaboration:
   • Conducted open strategy sessions allowing leaders to focus on strategic direction

The Impact

The strategic marketing plan transformation yielded remarkable results:

• Significant Investment: Secured nearly $100 million USD in investor funding
• International Expansion: Transformed into a successful global advertising platform
• Rapid Growth: Ranked in the top 5 INC 500 fastest-growing businesses (2014/15)
• Industry Recognition: Named second fastest-growing media tech business in California

Key Benefits

1. Unified Direction: All team members understood and aligned with business goals
2. Enhanced Strategic Thinking: Leaders engaged in elaborating ideas for the business
3. Improved Execution: Strengthened link between strategy and implementation
4. Scalable Growth: Enabled successful expansion of operations

Services Provided

• Facilitation & Planning Sessions
• Design Thinking & Change Management
• Project Management and Accountability
• Reporting

Conclusion

This case study demonstrates how a well-executed strategic marketing planning process can transform a company's trajectory, leading to significant growth, investment, and industry recognition. By fostering collaboration, aligning vision, and providing practical tools for implementation, Design Post Digital helped Emerge Digital achieve remarkable success in the competitive internet advertising landscape.