Pioneering API Integration: Design Post Digital's Breakthrough for QBE Insurance

Design Post Digital was tasked with developing Australia's first real-time API connection to QBE's B2B c.Change Direct service. This groundbreaking project aimed to enable a leading insurance broking house to sell Home & Contents insurance directly to the public through a multi-quoting system.

The Challenge

The project required creating a full lifecycle B2C quoting system (Quote/Bind/Renew/Cancel) within aggressive deadlines, while meeting QBE's stringent compliance and governance standards.

The Solution

Design Post Digital implemented an innovative approach:

  1. Agile Delivery Model:
    • Cross-functional teams delivering end-to-end functionality
    • Direct client communication and localised decision-making
    • Continuous improvement and accurate project reporting
  2. Comprehensive Integration:
    • Multiple connections to backend B2B Insurer systems
    • Bespoke systems integration with finance and CRM systems
    • Geo-verification and specialised customer reporting
  3. Cutting-Edge Technologies:
    • Utilised MVC, ASP.NET, AWS EC2, S3 buckets, CloudWatch
    • Implemented Puppet, Vagrant, Windows Server 2012, Linux
    • Proposed AI-driven services like Chatbots and Voice-Services
  4. Quality Assurance:
    • Established rigorous testing processes
    • Conducted functional, usability, accessibility, and compatibility tests

The Impact

The project delivered remarkable outcomes:

  • Industry First: First Australian company to build an API into QBE's B2B rating and quote engine
  • Compliance Achievement: Met QBE's full compliance and governance standards
  • Business Success: Became the backbone commercial asset for a successful IPO and ASX listing
  • On-Time, On-Budget: Delivered within allocated timeframe and budget
  • Ongoing Innovation: Continued support for mobile app development

Key Resources Deployed

  • Technical manager, project manager, solution architect
  • Business systems analyst, scrum master, software developers
  • UI/UX designers, infrastructure engineer, testers

Design Post Digital's successful implementation of this pioneering API integration showcases their expertise in Agile methodologies, DevOps, and Cloud technologies. By delivering a complex, compliant system within tight constraints, they not only met the immediate needs of their client but also paved the way for future innovations in the insurance brokerage industry.This case study demonstrates Design Post Digital's capability to handle high-stakes, technologically advanced projects, positioning them as a leader in bridging traditional enterprise systems with cutting-edge digital solutions.

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