Only 35% of Australian business have a website, while just 18% use social media tools to promote their business.
Source MYOB business monitor.
Getting a website or business Facebook page is paramount to ensuring your future business growth and competitiveness. Website design & development is one of the most demanded services by businesses. The reason is businesses all over the globe have realised the importance of an online presence specifically a website. Are you and your business being left behind in this global push?
With modern online marketing techniques and resulting user behaviour, it’s necessary to outsource the design & development of websites to professionals. A top factor of good web design is simplicity. The layout and design should be simple and visitors should be able to access content without much effort. The strategic thinking behind this process requires experience and knowledge, it is this process that delivers a simple and enjoyable user experience.
This web characteristic is called, user interface navigation. If navigation is easier this is not only helpful for the user, but also for search engine robots that index and rate pages for content relevance & ease of use.
Website design should be targeted towards the most relevant target audience. The colours, content and arrangement of pages should encourage visitors to engage and take action at best become buyers. The completeness of information on the website is very crucial. Users should be exposed to complete content and information making sure that visitors do not get lost or face “page not found errors” while navigating.
Websites should be SEO friendly in every aspect. Success for businesses depends on their ability to rank high in search engine results. Website design should complement the SEO aspects for search engine bots to index and reference the content properly and give a higher search ranking. Inclusion of keywords is vital and it is the main constituent of SEO. Selection of keywords and phrases should be done after deep research on their relevance to the business.
Now is the time for action on that pesky website or Facebook page - get ahead of your competitors today and start making more money.
