Is That Your Logo?

Is that your Logo? 😳

Let’s rip the Band-Aid off! Your logo might suck. Don’t take it personally. Bad logos happen to good businesses all the time. But we need to talk about your logo, especially if it looks like it was designed in Microsoft Paint circa 1998 in a galaxy far, far away by a freelancer with eleven stars.

Why Your Logo Matters

Your logo is the face of your brand. It’s the first thing people notice and the one thing they (hopefully) remember. A great logo builds trust, communicates your values, and makes you look like a pro. A bad logo? It screams, “I made this in five minutes, it only cost me $50 bucks, and I hope no one notices.”

Signs Your Logo Needs a Makeover

• Is it Outdated? If your logo features Comic Sans, gradients galore, or clip art, it’s stuck in a time warp.
• Overcomplicated? Too many colours, fonts, or elements? Simplicity is key. 
• It Doesn’t Reflect Your Brand! Does your logo still align with who you are as a business? If not, it’s like showing up to a black-tie event in footy shorts and a singlet.
• It’s Unreadable or Unscalable: A great logo works everywhere, on a billboard or an email signature. If yours doesn’t, it’s not pulling its weight.
• Unoriginal or clip art: It looks like five other businesses with the same image of an arrow in the same colour blue, with the same font, go five.

✅ The Fix: A Logo That Works as Hard as You Do 🦾

• A killer logo doesn’t just look good, and it should work for you. It tells your story, connects with your audience, and sets you apart from the competition.
• Hire a professional designer (please, no DIY or AI clip art this time), focus on timeless design principles, and ensure it represents your brand authentically.
• So, does your logo suck? If the answer is “maybe,” it’s time to rebrand. Because nothing says “we mean business” like a logo that means business.
• Improvement starts with an audit! 🧐
• Yes, we can do a brand audit to help you understand what people think!

We can also follow this up with a roadmap to resolve the issues and improve your branding!
Take action today and get your free brand audit by emailing us 
at post@designpost.com.au
We also have free tools, tips and how-to’s at designpost.com.au/free-pdfs