DO’s in B2B Email Marketing Campaigns
- Personalised and Segmented Emails: Higher engagement rates due to relevance and tailored content.
- Educational Content: Establishes authority and nurtures leads by providing valuable insights
- Clear CTAs: Drives conversions by guiding recipients towards specific actions.
- Compliance: Builds trust and avoids legal issues by adhering to data privacy regulations.
Don’ts in B2B Email Marketing Campaigns
- Generic Content: Low engagement and high unsubscribe rates due to lack of relevance.
- Overuse of Images: Slow load times and poor user experience, especially on mobile devices.
- Ignoring Mobile Optimisation: Difficult to read and navigate emails, leading to lower engagement rates.
- Frequency Overload: Annoying recipients with too many emails, resulting in higher unsubscribe rates.
- Neglecting Data Privacy: Damages brand reputation and leads to legal repercussions.
- Focusing on Vanity Metrics: Misguided strategies by prioritising metrics like open rates over actual business impact.
By implementing these strategies and focusing on what works while avoiding common pitfalls,
B2B marketers in Australia can create more effective and engaging email campaigns.
