Are you really online?Who appears in the google search result when you type in your business products or services? Your competitors? Search Marketing and Search Engine OptimisationSearch Marketing (SEM) and Search Engine Optimisation (SEO) are dominating the web spend across the world and continues to grow at over 20% per annum. Competition for the top spot on google is becoming tougher and more exspensive every year.What is the point of having a website that is on page 1,236,987?

Linking and BacklinkingAre terms that refer to the strategy of SEO (search engine optimisation) improvement techniques. Everyone wants a better ranking in Google, everyone wants to be on page one and above their competitors. How is this done? What does it take?Currently in Australia search marketing expenditure is nearly 30% bigger than online development. People are starting to realise that being on page one has major financial benefits and are willing to pay to get there.Linking and Backlinking are one of the many strategies that are popular with many SEO companies.