Digital Transformation: Revolutionising SafetySticker.com's Online Presence

SafetySticker.com, a leading provider of safety stickers and signage, faced challenges with an outdated IT system that was hindering online sales and profitability. The company's legacy infrastructure had grown organically, resulting in increased complexity and reduced agility.

The Challenge

SafetySticker.com needed to streamline its IT systems, simplify administrative workflows, and boost online sales. The existing setup was a burden, leading to higher costs and an inability to adapt quickly to changing business requirements.

The Solution

Design Post Digital was engaged to implement a comprehensive digital transformation strategy.

The approach focused on six key elements:

1. Intelligent Demand Management:
   • Challenged business-driven IT complexity
   • Reduced annual IT costs by up to 15%
2. Scenario-Based Application and Data Simplification:
   • Consolidated and decommissioned redundant applications
   • Optimised hosted systems
   • Lowered IT costs by up to 20%
3. Pattern-Based Infrastructure Simplification:
   • Reduced and reused infrastructure patterns
   • Improved scalability and reduced maintenance efforts
4. Simplified Organisation and Enabled Workforce:
   • Streamlined organisational structure
   • Ensured appropriately skilled IT staff
   • Achieved savings of up to 30% on management and overhead
5. Effective Governance and Simplified Processes:
   • Applied lean process optimisation and agile methodologies
   • Increased development agility
   • Reduced time-to-release by up to 60%
6. Optimised Location and Sourcing Setup:
   • Leveraged shared services for common IT functions
   • Optimised resource allocation
   • Reduced IT costs by up to 30%

The Impact

The digital transformation yielded significant results for SafetySticker.com:

• Improved Efficiency: Staff now process orders in half the time
• Enhanced Customer Service: More time dedicated to addressing customer needs
• Increased Revenue: Trading at 11 times previous turnover
• Boosted Profitability: Peaked at nearly 4 times previous levels
• Sustainable Growth: Funded an automated marketing process for continued expansion

Key Services Provided

• Business and IT workflow audit
• IT Apps & hosting audit
• System design and testing
• New website and E-commerce system implementation
• API & software development
• Cloud-based infrastructure setup
• Automated email marketing
• Ongoing support and project management

By leveraging Design Post Digital's expertise, SafetySticker.com successfully transformed its digital landscape, resulting in streamlined operations, improved customer experience, and significant financial growth. This case study demonstrates the power of strategic digital transformation in revitalising an established business and setting it up for sustainable success in the digital age.